monday.com Elevate London Recap: A UK Partner’s Take

Written by Naomi Coe, Founder of The Workflow People and monday.com expert, November 2025

Last month we spent two very full days at monday.com Elevate in London, the kind of event where you arrive curious and leave with a notebook bursting with ideas. As a monday.com expert and authorised partner working with SMBs, we arrived looking for three things: great product news, time with the monday.com team, and real conversations with fellow partners about what’s working on the ground. We got all three.

Here’s a recap of what stood out to me and, more importantly, what it means for the businesses we support.

The energy of being in the room

There’s something priceless about meeting the people behind the platform. I was able to connect with the brains that are busy developing several new products, people who were genuinely interested in how our clients work. I spent time with my fellow partners and swapped implementation stories over coffee. Between sessions I compared notes with customers from very different industries who were at the conference to solve problems around too many boards, not enough boards, not understanding automations and / or wanting real life hands-on demos with the team of experts. 

That human side is why Elevate matters to me. It reminds you that monday.com isn’t just software; it’s a community of teams trying to get better at how they work. And when you sit in a room with hundreds of people moving in the same direction, you leave with momentum you can’t manufacture alone.

Product highlights

The big theme this year was doing more work inside monday, with less hopping between tools. Here are the headlines the way I explain them to clients:

• Marketing, meet CRM. There’s a clear push to help marketing teams build and run campaigns right where sales tracks pipeline. If your marketing lives in one app and your opportunities live in another, the promise here is simple: one place to plan, launch and measure so you can see the thread from idea to revenue without spreadsheets and weekly reconciliations.

• AI that actually helps, not just hypes. We’re moving from “AI managing the work” to “AI doing the job for you”. Think of it as an extra set of hands to handle routine steps, keep data tidy, and nudge the right person at the right time. With so many new, shiny AI tools on the market that often prove to be a distraction, leveraging AI functionality within monday.com, where you're already doing real work, is a no-brainer.

• Enterprise polish that benefits everyone. Better governance, cleaner permissions, and more consistent building blocks might sound dull, but they’re what stop your workspaces becoming the wild west. Even for small teams, those improvements mean fewer messes to clean up later.

Favourite moments (beyond the slides)

• A candid chat with a monday.com product lead about a new AI notetaker. I left excited to consolidate more of our existing tech stack into monday.com and share digestible insights from client calls directly within our own CRM, not to mention what this could do for our clients.

• Comparing playbooks with partners who serve similar SMEs across Europe. We talked about what what actually blocks adoption in small teams, and debated where AI belongs today versus where it’s just noise. The consensus: start small, pick one measurable outcome, and avoid anything that adds complexity without a clear win.

• Hearing customer stories that felt attainable. Not billion-pound budgets, just pragmatic teams linking tasks to outcomes, bringing marketing and sales closer together, and getting dashboards everyone trusts.

What I’m bringing back for our clients

Here’s how we’ll translate Elevate into action for teams across the UK. We're excited to start trialing these:

1. Campaigns where your CRM lives. If you’re a marketing or revenue leader, we’ll help you run a focused pilot so your team can plan, launch and measure a campaign inside monday. Success looks like this: fewer status meetings, faster feedback loops, and a clean line from activity to pipeline.

2. AI with guardrails. We’ll identify one or two everyday processes (lead qualification, task triage, ticket routing) and add sensible automation/AI so people spend less time on busywork and more time on the judgment calls. Crucially, we’ll design the human override so control stays with your team.

3. Governance that scales. Whether you’re ten people or two hundred, we’ll set up roles, permissions, and naming patterns that keep things tidy as usage grows. Future-you will thank you.

4. Change that sticks. Tools don’t transform anything unless people adopt them. We’ll continue our “show, don’t tell” approach which means live walkthroughs, hands on training, and small wins that build confidence quickly. Elevate reinforced that the best rollouts are the simplest ones, with one clear metric per team.

If you’re new to us (hello!)

We’re The Workflow People, a monday.com consultancy based in the UK. Most of our clients are SMEs who are brand new to monday.com or have been using it for a while and want to get more from it. We’re hands-on, we don't speak in technical jargon, and we measure success in hours saved and revenue gained, not in how many features you turn on. We also work on a fixed fee basis and will continue working with you afterwards to ensure tweaks and continual improvements become part of your routine. We've found this is the best way to approach monday.com.

If you’re searching for a monday.com expert partner to tidy up your workspaces, bring calm to your projects or even set up monday.com for you from scratch, you’re in the right place. Elevate gave us fresh, practical ideas and we’re already folding them into our work.

Why this matters now

The economy isn’t giving anyone a free pass, and most teams are being asked to do more with the same (or less). The direction monday.com is taking (fewer disconnected tools, AI that removes drudgery, and a tighter link between effort and outcomes) aligns with that reality. My takeaway from Elevate: the platform keeps getting more capable, but the winning moves are still the human ones which are clear processes, sensible governance, and a focus on what your team actually needs to get done.

If any of this resonates, let’s talk - book a Discovery Call